Etwa eine Tagesreise unter Segeln südlich von Rio de Janeiro liegt die Ilha Grande in einer großen, nach ihr benannten Meeresbucht, die angeblich 364 weitere Inseln und Inselchen beherbergt. Die Ereignisse rund um die Ilha Grande, Paraty und Bracuhy bilden den Hauptteil von INSELN. Hier laufen die Erzählstränge zusammen. Oder, nein, vielmehr verlaufen sie hier tangential zueinander. Sie berühren sich kurz, ohne sich wirklich zu vereinen. Tom und Sol, Sols Bruder Raul und sein Handlanger Carlos, der Ermittler Luíz sowie Toms Bruder Marek – sie alle tummeln sich in diesem Kapitel – und verlieren sich wieder …
If you want to read, I might suggest a good book, perhaps Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.
Ilha Grande
Links unten der berühmte Strand von Lopes Mendes, darüber die Bucht Mangues.
In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.
All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.
As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.
This is